Zillow
✕ Lead Quality: Many “just browsing” or non-responsive inquiries
✕ Exclusivity: Shared ZIP codes; multiple agents get the same lead
✕ Cost Structure: $2,000–$3,500+ per ZIP/month, no guarantee
✕ Conversion: Over-saturated markets reduce conversion
✕ Support: Minimal nurturing — mainly raw inquiries
✕ Transparency: No visibility into lead quality before delivery




